Monday, 17 August 2009

The evolution of Digital Signage

Our long standing relationship with Onelan, as the creative agency to provide Design and Multimedia content for themselves and their customers, continues to flourish. We maintain the Onelan brand, managing the design and production of all their marketing collateral for both print and digital, as well as keeping their website up-to-date with the latest product launches, datasheets, case studies and brochures.

Last month we gave ONELAN Digital Signage a refreshing update to their branding.
They were looking to evolve their existing logo to something a little more modern, without straying too far from their recognised international brand.

With ONELAN's recent expansion into IPTV Streaming and Lecture Capture products and with many more products on the horizon, we opted to evolve the logo into a main logo with various sub-brand versions to keep brand consistency, whilst promoting the new individual product developments.

These are the beginning steps of the bigger picture, as across the next few months there are plans to evolve the website into multiple websites, one for each product, with the aim to further increase website traffic utilising various cross-links between the sites, ultimately growing ONELAN's brand present within each product area.


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